List for free. Keep 100% of your rate.

There are no subscriptions or setup fees. You name the amount you want to receive, and Placery handles the booking, payment and payout.

Newsletters

For writers with ad slots to fill.

Free

to apply and be listed. You keep 100% of the rate you set.

For independent newsletters with at least 1,000 subscribers
A listing shown to signed-in advertisers and in curated shortlists
You set the amount you want to receive per placement
You approve every advertiser before anything is booked
Invoicing handled, payout after the issue is sent

List my newsletter

Advertisers

For marketers with readers to reach.

+15%

on the newsletter's rate, charged when a booking is confirmed. $29 minimum.

Free to submit a brief
Three to five matches within a week, each one picked by hand
Recent subscriber and average unique-open figures
One invoice for each approved placement
A report with an independently tracked click count

Get a free shortlist

One fee, only when you book

The fee covers payment processing and is charged to the advertiser when a booking is confirmed. Listings, briefs and matches that never become a booking cost nothing.

Newsletter asks for: $500
Placery service fee (15%): $75
VAT on the fee, where it applies: at checkout
Advertiser pays: $575
Newsletter receives: $500

Where it applies, VAT is added to the service fee at checkout. It is never added to the newsletter's price.

Questions

When is an advertiser charged?: When both sides have approved the advertiser, price and date, the advertiser pays to confirm the booking. Placery holds the payment until the placement runs.
Who pays the service fee?: The advertiser. Newsletters name the amount they want to receive and Placery adds 15% on top for the advertiser. The fee is Placery's own charge; VAT is added to it where German law requires, never to the newsletter's price.
What is the $29 minimum?: The fee on a booking is 15% or $29, whichever is higher. It covers payment processing on small placements.
When does a newsletter get paid?: After Placery verifies that the issue with the ad was sent. The newsletter receives the full rate it set through Stripe Connect.
Do I get an invoice?: Two, in the booking's Details tab: an invoice for the placement, issued by Placery in the name of the newsletter, and Placery's invoice for its service fee. Newsletters raise nothing themselves.
Which newsletters qualify?: We currently accept independent technology newsletters with at least 1,000 subscribers. We review every listing before it goes live and may decline publications that are not a fit for the network.
How are audience figures checked?: Newsletter owners provide their subscriber count and average unique opens from their sending platform. Before a first booking, we verify the figures using reports or screenshots covering the four most recent issues. Every booked placement uses a link from Placery so its clicks are counted independently.
When will I receive my shortlist?: Within a week of submitting a brief; every match is made by hand, and the network is new. It contains three to five newsletters with an audience summary, topics, subscribers, average unique opens, sending frequency, available format and date, rate, and a note explaining the fit.
What if a booking is cancelled or does not run?: Either side may cancel before the creative deadline. After that, cancellation needs the other side's agreement. If a paid placement does not run, the advertiser receives a full refund.
Which currencies and countries are supported?: All bookings are priced and paid in US dollars. Advertisers can book wherever Stripe accepts their payment. Newsletter payouts are currently available in the United States, United Kingdom, Canada, Australia, New Zealand, Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Brazil, Mexico, Japan, Singapore, Malaysia and the United Arab Emirates.