Terms of Service

“Placery”, “we” and “us” mean Placery. “Services” means placery.co, app.placery.co and everything we run under them. A “newsletter” is an account that lists a publication with us. An “advertiser” is an account that submits a brief. A “placement” is one ad in one issue, and a “booking” is a placement both sides have approved and the advertiser has paid for.

Placery acts as commercial agent of the newsletter. The contract for a placement is between the advertiser and the newsletter; we arrange it, collect the newsletter's price in its name and for its account, and charge the advertiser a service fee for our own work.

We may update these terms as the service changes. The date at the top shows the current version, and account holders are told about material changes by email. Using the Services after a change takes effect means you accept the updated terms.

1. You sign in with a link we email you. Anyone with access to your inbox can use your account, so keep it secure. You are responsible for everything that happens under your account.
2. Accounts are for people, one per person. You must give us accurate information and keep it current. For newsletters this includes the subscriber counts and open and click rates on your listing, which advertisers rely on when they book.
3. You must not use the Services to break the law, to send or promote misleading or harmful content, or to interfere with the Services for others.

1. Listing a newsletter and submitting a brief are free and carry no commitment. We review every listing before it goes live and may decline or remove one at our discretion.
2. We currently accept independent technology newsletters with at least 1,000 subscribers. A listing is not public on the web, but may be shown to advertisers signed in to the app and included in curated shortlists we put together by hand.
3. Newsletters set the amount they want to receive per placement and approve every advertiser, price and date before anything is booked. Advertisers approve every newsletter before paying. Nothing is booked, and nothing is owed, until both have happened.

Advertisers and creative must comply with the law and must not promote gambling or betting, adult or sexual services, tobacco or nicotine, cannabis or controlled substances, weapons, prescription medicines, political campaigns, cryptoassets, investments, lending, insurance, or other regulated financial products. We also do not accept products or services that require age verification or a professional licence to buy or use, misleading claims, pyramid schemes, malware, or anything we consider unsafe or unsuitable for the network. We may reject an advertiser or creative at our discretion.

1. A booking is a contract between the newsletter and the advertiser for one placement on the agreed format, date and price. Placery is not a party to it; we arrange, collect and pay out under these terms.
2. When a newsletter confirms it can run a placement, the slot is held for a limited time so the advertiser can approve and pay. If the hold lapses, the slot is released.
3. Once booked, the advertiser supplies the creative by the agreed deadline and the newsletter runs it in the agreed issue, marked as sponsored where the law or the newsletter's own practice requires it. The newsletter may ask for reasonable changes to fit its format and may refuse creative that breaks these terms.
4. Either side can cancel a booking before the creative deadline. After that, cancellation is at the other side's discretion. A placement that does not run is refunded to the advertiser in full.
5. After the issue is sent, the newsletter reports what ran and how it did, and we pass that report on to the advertiser.

1. Current pricing is on our pricing page. Newsletters pay nothing. The advertiser pays the newsletter's price plus Placery's service fee when the booking is made, in US dollars, through Stripe. We do not store card details.
2. We collect the newsletter's price in the newsletter's name and for its account and hold it until the issue with the ad has been sent, then pay it to the newsletter through Stripe Connect. Newsletters need a Stripe account to receive payouts; Stripe's own terms apply to it.
3. The service fee is our own charge to the advertiser for arranging and running the booking. Where German law requires it, VAT is added to the fee and shown before payment. Business customers in the EU with a VAT ID pay the fee under the reverse charge; outside the EU no VAT applies. The newsletter's price is not subject to our VAT.
4. For every paid booking we issue two documents in the booking: an invoice for the placement in the name and for the account of the newsletter, which the newsletter authorises by listing with us, and a separate invoice for our service fee. The newsletter accounts for any VAT on its price itself; the price it sets is the amount invoiced.
5. A placement that does not run is refunded to the advertiser in full, fee included, with credit notes for both documents. Other refunds are handled case by case. Write to hello@placery.co.

Advertisers own their creative and confirm they have the rights to run it. Newsletters own their publications. We claim no ownership of either, but you allow us to show listings, briefs and creative to the other side of a booking and to store them to run the service. The Placery software, design and infrastructure remain ours.

1. You can close your account at any time by writing to us. Bookings already in flight are completed or cancelled under the rules above first.
2. After an account is closed, its data is removed from active systems within 30 days and from backups within 60 days. Records we must keep for tax and accounting purposes are kept for as long as the law requires.
3. We may suspend or close accounts that break these terms, and refuse any advertiser, newsletter or placement at our discretion.

We may change or discontinue parts of the Services. Bookings already made are honoured at the fee shown when they were made. We give at least 30 days' notice, by email or on the website, before a change to the service fee takes effect.

The Services are provided “as is” and “as available”, without a service-level guarantee. Data is encrypted in transit and at rest and backups are kept. How we handle personal data is described in our Privacy Policy.

Placery arranges placements between newsletters and advertisers. We are not a party to the ad itself: the newsletter is responsible for what it publishes and the advertiser for what it promotes. To the extent permitted by law, Placery is not liable for indirect or consequential damages, lost profits or lost data arising from use of or inability to use the Services, and our liability for any booking is limited to the service fee we charged on it.

These terms are governed by German law, excluding the UN Convention on Contracts for the International Sale of Goods. For business customers the place of jurisdiction is the seat of Placery. Consumers keep the protection of the mandatory law of their country of residence.

Questions about these terms: hello@placery.co.